Pipeline Engineering Engagement
B2B Sales Consulting
That Installs the System
You don't get a slide deck. You get a pipeline engineer working alongside your team to architect, install, and tune a complete outbound system — from ICP definition to sequenced channels to closing framework to the team that runs it after we leave.
What the Engagement Includes
We Don't Advise. We Engineer.
Most consultants bill for a strategy document. We bill for a working pipeline engine. Engagements are hands-on: we diagnose the business, architect a 90-day pipeline plan, build the outbound assets, and operate alongside your team until the system is running.
AJ Cassata has built three companies and engineered 600+ outbound campaigns across 50+ niches. Every recommendation is drawn from installed, in-market systems — not theory. We know what compounds, what stalls, and how to adapt the engine to your specific market.
The engagement is structured around The Repeatable Revenue Method™ — a 5-phase framework that moves founders from scattered, referral-dependent growth to a predictable pipeline engine they own.
What's Included
- Full business and pipeline assessment
- ICP definition and market segmentation
- Custom 90-day growth strategy
- Messaging and positioning refinement
- Outbound campaign creation (email, LinkedIn, calling)
- Sales process and closing framework
- Sales team training and role-play coaching
- Weekly strategy calls and performance reviews
The Framework
The Repeatable Revenue Method™
Every engagement follows a structured 5-phase install. Each phase compounds into the next until you own a self-sustaining pipeline engine — not a project that ends with a final invoice.
Assess
Identify the 2–3 biggest growth blockers preventing your business from scaling. We look at your offer, ICP, messaging, sales process, and current pipeline.
Strategize
Build a personalized 90-day marketing and growth plan with specific action steps, channel priorities, and success metrics tailored to your business.
Create
Optimize your messaging and build all campaign assets - email sequences, LinkedIn scripts, calling frameworks, and sales collateral.
Launch & Optimize
Execute campaigns, analyze performance data, and continuously improve lead generation across every channel. Data drives every decision.
Build the Team
Recruit and train a high-performance sales team that sustains growth without you being in every deal - so revenue scales with headcount, not founder hours.
Installed Results
What the Engine Produces in 90 Days
Eddie's pipeline went from unpredictable to consistently full after a full sales system overhaul.
Lauren broke referral dependency and doubled MRR with a structured outbound and sales process.
Ajmal's team went from low conversion to a consistent 50% close rate after consultative sales training.
"I always get specific insights and actionable strategies - not generic advice. The ROI has been incredible." - Miguel Trujilo, CEO, Trujilo Agency
Buyer's Guide
How to Choose a B2B Sales Consulting Firm
Most B2B sales consulting engagements fail for predictable reasons. Use these filters before signing with any firm — including us.
They Have Real Operator Experience — Not Just Books and Frameworks
Look for consultants who have actually built and scaled B2B sales motions inside companies. Frameworks are easy to repackage; nuance is earned by running 600+ campaigns across 50+ niches. Ask about specific clients, ICPs, and deal sizes that match yours.
They Insist on Diagnosing Before Prescribing
If a consultant pitches you a fixed playbook on the first call, that's the opposite of consulting. The right partner spends real time on the diagnostic — your offer, market, ICP, sales process, and current pipeline — before recommending channels or tactics. Generic prescriptions to specific problems don't compound.
They Build the System — Not Just Document It
Strategy documents collect dust. Working systems compound. Demand engagements that include built assets — sequences, scripts, sales playbooks, dashboards, training materials — not just slide decks. The deliverable is a running pipeline engine, not a PDF.
They Show Results in Your Industry or Stage
What works for $99/mo SaaS does not work for a $50K consulting engagement. What works for enterprise SDR teams doesn't work for founder-led sales. Demand case studies with similar deal sizes, sales cycles, and ICPs to yours. Generic 'we work with everyone' is a red flag.
They Train Your Team — So They're Replaceable
The best consultants make themselves obsolete. Your team should leave the engagement able to run the system without the consultant. If a consultant's value depends on you keeping them on retainer indefinitely, they've designed dependency, not capacity.
FAQ
B2B Sales Consulting Questions
What does a B2B sales consultant actually do?
A real B2B sales consultant doesn't just hand you a strategy document. They diagnose what's blocking pipeline (offer, ICP, messaging, channels, sales process), design a 90-day plan to fix it, build the assets (sequences, scripts, infrastructure), and operate alongside your team until the system is generating predictable meetings. The output is a working revenue engine — not a slide deck.
How is B2B sales consulting different from a B2B sales agency?
An agency executes one specific function for you (cold email campaigns, LinkedIn outreach, etc.) on retainer. Sales consulting is broader: it covers ICP definition, positioning, channel strategy, messaging architecture, sales process design, and team enablement. Most engagements include execution — but the consultant's job is to install the full system, not run one channel forever.
How much does B2B sales consulting cost?
Strategic engagements typically run $5,000–$15,000/month over a 90-day install, depending on scope, headcount, and execution depth. The investment ROI compares favourably to hiring a Head of Sales ($150K+) or burning capital on an SDR hire that may not ramp. We scope each engagement to your stage and growth goals on a discovery call.
When should I hire a B2B sales consultant?
Common triggers: your pipeline depends too heavily on referrals; you've tried outbound without consistent results; your sales process is undefined or inconsistent across reps; you're scaling past founder-led sales but don't yet have a Head of Sales; you're entering a new ICP, market, or vertical and don't know which channels to prioritise.
How do you work with our existing sales team?
We integrate with your team rather than replace it. We partner with your AEs and SDRs (if any), train them on the new playbook, run weekly performance reviews, and equip your sales leadership with the dashboards and processes to sustain growth after the engagement ends. The goal is to leave you with a self-sustaining engine, not dependency on the consultant.
What's the difference between B2B sales consulting and Fractional CRO?
Fractional CRO is a part-time leadership role focused on managing the existing sales function. Sales consulting is project-based and focused on installing systems and processes that didn't previously exist. Many companies start with sales consulting to build the foundation, then bring in a Fractional CRO or full-time VP of Sales once the systems are running.
Ready to Engineer Your Pipeline?
Book a free growth call. We'll diagnose your current system and show you exactly where The Repeatable Revenue Method™ unlocks the next stage of growth.