Eddie
B2B Service Business
The Challenge
Eddie was struggling to close deals consistently. Revenue was unpredictable — some months were OK, others were painful. He had no reliable system for generating qualified leads and was spending too much time chasing cold prospects who weren't a good fit.
What We Did
We started with a full assessment of Eddie's ICP and offer positioning. His target market was too broad — we narrowed the focus, defined a specific ideal client profile, and built a targeted cold email sequence with a LinkedIn follow-up layer.
We also worked on his sales process. Once leads started coming in, Eddie needed a structured way to close them. We implemented a consultative discovery call framework that qualified prospects early and made the close feel natural, not pressured.