Pricing
Priced Around
Your Pipeline Goals
We don't publish fixed tiers because every Revenue On Demand™ Engine is scoped around your ICP, deal size, growth goals, and channel mix. Some companies need outbound first. Others need paid ads, inbound, sales process improvements, or a full acquisition ecosystem.
See Your Revenue Potential →What Every Engagement Includes
Regardless of scope, these are the components that make the program work.
ICP & Target Account Definition
We work with you to define exactly who to reach — firmographics, technographics, trigger events, and decision-maker titles. This is the foundation everything else is built on.
Verified Prospect Lists
Hand-curated lists built against your ICP — not recycled databases. Verified for deliverability before a single email is sent.
Professional Copywriting
Outbound messaging, cold email sequences, LinkedIn scripts, ad angles, and campaign copy built around your offer and ICP. Not templates.
Sending Infrastructure
Dedicated domains, warmed inboxes, deliverability monitoring. Your main domain stays clean. We manage the technical layer completely.
Reply Management & Booking
We handle every reply — qualifying interest, handling objections, and booking meetings directly to your calendar. You only get on calls with decision-makers who are ready to talk.
Weekly Reporting
Campaign performance, reply rates, booked calls, pipeline quality, and channel-level insights. Full transparency on what is working and what we are improving.
Growth Strategy & Channel Planning
We help define which channels should be prioritized first: outbound, cold email, LinkedIn, paid ads, inbound, or sales process optimization.
How We Compare to the Alternatives
The most common comparison: outsourced agency vs hiring an in-house SDR.
| Option | Typical Cost | What You're Not Told |
|---|---|---|
| In-house SDR (salary + tools + management) | $10,000–$15,000/mo | Plus 3–5 month ramp, 35%+ annual attrition, no multi-channel coverage |
| Pay-per-lead vendor | $150–$400/lead | No qualification, shared lists, recycled data — leads, not meetings |
| Paid ads alone | $5,000–$20,000/mo | Can create demand, but struggles without strong offer positioning, outbound follow-up, retargeting, and sales process support |
| Revenue Boost | Custom, scoped to your goals | Complete acquisition ecosystem: outbound, cold email, paid ads, inbound, messaging, targeting, follow-up, and sales process support |
How to Think About ROI
The right question isn't "what does the program cost?" — it's "what does a qualified meeting cost, and what's a qualified meeting worth to us?"
This determines how many meetings you need to justify the program — and how much you can afford per meeting.
10 meetings × 20% close rate × $30K ACV = $60K in new revenue per month from meetings alone.
We'll scope the program to deliver that volume — and tell you honestly if it's achievable for your ICP and offer.
Pricing FAQs
How much does a B2B lead generation agency cost?
B2B lead generation agency pricing varies based on the channels used, ICP complexity, and target meeting volume. Most quality agencies charge a monthly retainer that covers prospecting, copywriting, infrastructure, and campaign management. Revenue Boost scopes each engagement individually — book a strategy call to get a proposal based on your specific goals.
Do you charge per lead or per meeting?
We charge a monthly retainer, not per lead or per meeting. Per-lead pricing creates conflicts of interest — agencies optimise for lead volume rather than lead quality. A retainer aligns us with your actual goal: qualified pipeline.
What does the monthly retainer include?
All engagements include ICP definition, prospect list building, copywriting and sequence development, sending infrastructure, reply handling and meeting booking, and weekly performance reporting. Scope varies by engagement — we'll detail exactly what's included in your proposal.
How does Revenue Boost compare in cost to hiring an in-house SDR?
A fully-loaded in-house SDR (salary, benefits, tools, manager time, recruiting fees) typically costs $10,000–$15,000/month — before accounting for a 3–5 month ramp period and 35%+ annual attrition. An outsourced agency delivers faster, with no ramp risk, no attrition, and multi-channel coverage from day one.
What is the minimum engagement length?
We recommend a minimum of 3 months to give campaigns time to optimise. Most clients see initial meetings in weeks 2–4 and hit full stride by month 2. We don't do long-term lock-ins — the work earns the continued engagement.
Ready to See What Predictable Revenue Costs?
Book a free call and we'll scope the Revenue On Demand™ Engine around your ICP, deal size, and growth goals, then give you a custom proposal.