Free Resources
Templates, Calculators &
Guides for B2B Outbound
Everything we use with clients — available to download free. No gated forms, no sales calls required.
Templates
ICP Definition Worksheet
A structured one-page worksheet to define your Ideal Customer Profile — firmographics, technographics, trigger events, and decision-maker titles.
Get the Template →Cold Email Sequence Templates (5 Industries)
Ready-to-use cold email sequences for SaaS, Fintech, Healthcare, Logistics, and Professional Services. Each includes subject line variants and follow-up cadence.
Get the Templates →LinkedIn Outreach Message Templates
10 LinkedIn connection request + message sequences that work. Broken down by ICP: technical buyers, finance buyers, and C-suite.
Get the Templates →Calculators
Pipeline ROI Calculator
Input your average deal size, close rate, and meeting volume. Get an instant view of your outbound ROI, pipeline coverage ratio, and break-even point.
Open Calculator →SDR vs Agency Cost Comparison Tool
Side-by-side cost model: in-house SDR (salary + tools + ramp) vs outsourced agency. Adjustable for your market, deal size, and close rate.
Open Calculator →Reports & Guides
B2B Cold Email Benchmarks Report 2026
Average open rates, reply rates, and booked meeting rates across 12 industries — sourced from our active client campaigns. Updated quarterly.
Download Report →The Repeatable Revenue Method™ Playbook
Our full outbound methodology: ICP → copy → infrastructure → sequences → optimisation loop. The same playbook we run for every client.
Download Playbook →Email Deliverability Setup Guide
Step-by-step: SPF, DKIM, DMARC, custom tracking domains, inbox warming, and the 10 deliverability rules we enforce on every campaign.
Download Guide →Guides & Deep Dives
Industry benchmarks: reply rates, open rates, and what separates top 10% campaigns from average.
SPF, DKIM, DMARC, and inbox warming — the exact technical setup we use on every campaign.
10-factor comparison of both channels for B2B lead generation.
Full cost breakdown, risk comparison, and who each model is right for.
Want us to run the playbook for you?
Resources are great. A team that implements them for you is better.